Citroën has created a design scheme composed of natural wood, comfy armchairs, walls of words, screens and accessories for customisation. The new venue is a place for relaxation and packed with experiences, a space in which each decorative object has its place, as in a real home.
The embodiment of Citroën comfort, La Maison Citroën® is attuned to new consumer behaviour to closely respond to customer needs.
An innovative experience
La Maison Citroën® expresses all of the Brand claim “Inspired by You”. You can enjoy a unique experience, both cosy and high-tech, in an urban concept blending digital media and real-life sensations. Let yourself be guided by a journey designed just for you.
Both physical and digital
The configuration table equipped with a 3D screen provides you with an immersive experience featuring top-level definition. La Maison Citroën® is also home to the virtual museum Citroën Origins, accessed via a special touchscreen.
Designed for you and your purchases
"Take a break at The Citroënist café located at the centre of La Maison Citroën®. Laid out like a living room, the waiting room is a place for relaxation."