Citroën launches a new brand campaign that carries the message "Our vision of mobility is born of your desire for freedom". This new international film features the signature, CITROËN INSPIRED BY YOU, a brand inspired for almost 100 years by the lives of people, their desire for mobility and freedom of successive generations. The film tells the epic journey of the Citroën brand, featuring some of the iconic cars from its heritage.
From 2CV to CX, from Traction to Méhari, from Type H to Visa, from CX to C4 Cactus, via our Concept Car CXperience, C3 Aircross or C4 Cactus. Citroën has been observing people for years, their dreams of adventure, family trips and get-togethers with friends to offer vehicles that have the intelligence of their lives.
The new representative campaign illustrates how the story first began in 1919: "Our vision of mobility is born of your desire for freedom". The film transports us through different times, in which models of the marque accompany the desire of a hitchhiker for freedom. In turn, he gets on board each of these models ... And every car from past era.
2CV made its first appearance at the Paris Motor Show in 1948. 2CV was described as "four wheels under an umbrella" and it was expected that 2CV would "carry a basket of eggs through a field without breaking any". The "Very Small Car" TPV comes to the market and 3,868,634 vehicles were produced.
Renowned around the world and often reconditioned as a stylish retro food truck, Type H is an iconic vehicle that has demonstrated the effectiveness and utility of its innovative design for over 40 years. Over many years, 473,289 vehicles were produced in total.